Social Media Audience Segmentation is the process of dividing a large audience into smaller sub-groups of people based on needs, values and other characteristics which they may share.
The Socialisers can help you to fully understand your audience based on their interests and passions, and use the data provided to ensure that the right content is delivered, in the right place at the right time.
Audience segmentation provides a wealth of data in a variety of categories which can be utilised in several ways.