Veganism – An Instagram Analysis

‘Veganism – An Instagram Analysis’ – Why is the world choosing Veganism? Without doubt, veganism has boomed in popularity in recent years, but why is the world choosing to ditch animal products?   The statistics say that if the world went vegan, we could save eight million human lives by 2050, reduce greenhouse gas emissions from … Continued

GIN AND THE GINSTAGRAM GENERATION

WHAT INSTAGRAM TELLS US ABOUT THE GLOBAL GIN INDUSTRY Using our proprietary social listening software – SocialWatching™ – The Socialisers analysed every Instagram post featuring the hashtag #gin from June/July 2019 and June/July 2020. The results unveil that the world’s most talked about gin on Instagram is Tanqueray, London is the most popular gin-drinking city, … Continued

WHAT WILL OUR SOCIAL LIVES LOOK LIKE IN A POST-COVID ERA?

When it comes to our social lives, there is no doubt that COVID-19 has had a far-reaching impact. Our physical social lives were replaced with digital alternatives, and even though we are now entering a period of cautious normality, things are far from the same. As part of our report, The Next Normal – life … Continued

HOW HAS COVID-19 CHANGED OUR HOUSEHOLD DYNAMICS?

Thanks to COVID-19 and the resulting lockdowns and restrictions, home is no longer just the place where we live – it’s a place where we live, work, and homeschool. These new functions have undoubtedly impacted our household dynamics, as we live and work in closer confines and spend more time together as a household unit. … Continued

THE FIVE ‘NEWS’ OF THE NEXT NORMAL

The ‘Next Normal’ is a term we’re seeing everywhere right now. But what exactly is the next normal? Using our custom-built social listening tool we analysed over one million Instagram posts from May and June this year – the height of the COVID-19 lockdown – to find out. Semiotic analysis of Instagram posts from three … Continued