GIN AND THE GINSTAGRAM GENERATION

WHAT INSTAGRAM TELLS US ABOUT THE GLOBAL GIN INDUSTRY Using our proprietary social listening software – SocialWatching™ – The Socialisers analysed every Instagram post featuring the hashtag #gin from June/July 2019 and June/July 2020. The results unveil that the world’s most talked about gin on Instagram is Tanqueray, London is the most popular gin-drinking city, … Continued

WHAT WILL OUR SOCIAL LIVES LOOK LIKE IN A POST-COVID ERA?

When it comes to our social lives, there is no doubt that COVID-19 has had a far-reaching impact. Our physical social lives were replaced with digital alternatives, and even though we are now entering a period of cautious normality, things are far from the same. As part of our report, The Next Normal – life … Continued

HOW HAS COVID-19 CHANGED OUR HOUSEHOLD DYNAMICS?

Thanks to COVID-19 and the resulting lockdowns and restrictions, home is no longer just the place where we live – it’s a place where we live, work, and homeschool. These new functions have undoubtedly impacted our household dynamics, as we live and work in closer confines and spend more time together as a household unit. … Continued

THE FIVE ‘NEWS’ OF THE NEXT NORMAL

The ‘Next Normal’ is a term we’re seeing everywhere right now. But what exactly is the next normal? Using our custom-built social listening tool we analysed over one million Instagram posts from May and June this year – the height of the COVID-19 lockdown – to find out. Semiotic analysis of Instagram posts from three … Continued